Ted’s Top 10 Posts of 2012


You’d think it would be a cinch to identify your top posts of the last year for a year-end “Best Of” post, right? Not so fast. As we were discussing our respective lists, we had to decide: are we talking about most-read posts? Most retweeted? Most shared on LinkedIn or Facebook? Most liked on Facebook? How about most shared in all trackable social media together? Then, what about the ones I most want to put forward: would it be kosher for me to trim one of two of the posts most popular with our readers, because those may not be most popular with me? (They’re all my posts we’re discussing, after all!) Turns out, it’s not so cut-and-dried after all.


I figured if our readers liked them enough to share them with their followers on my favorite of the many media, who am I to tamper with their preferences?


I’m not one to play Hamlet, though, so I quickly decided for something clear and simple: (A) I went with most retweeted, regardless of topic or whether or not I still love those posts. I figured if our readers liked them enough to share them with their followers on my favorite of the many media, who am I to tamper with their preferences? (B) It had to be an original work of 2012. That disqualified a most-retweeted post or two that I wrote before this year, and reposted to share again. My most popular ever? You’ll have to come back some other time for that.

One last remark before we jump into this list: Seven of these ten are about leadership, two personal development, and one social media. That’s a great sign for me: apparently, you prefer reading what I most enjoy writing, the business stuff.

Without further ado, here’s my list:


10. How to Engage Your Employees  (with video)

9. This Trumps Strategy. You Need More of This.

8. Never Let Others Define You. Never.

7. Make Failure Your Greatest Asset

6. Lead Like All Your Employees Are Volunteers

5. Control or Engagement. Never Both.

4. If It Can Be Measured, It Can Be Manipulated

3. The Power of WHY

2. Social You: 4 Reasons No One Follows You

1. Why Customer Service is a Leadership Issue


It’s bee a wonderful year for Shawn and me, and for ExchangeGain as our joint endeavor. We’ve barely begun forging our League of Extraordinary Thinkers. Now that our foundation is more or less in place, let’s turn it up to 11 and see what kind of changes we can inspire! Are you with us? Because there’s enough heavy lifting to go around.


Graphic by Shawn Murphy


Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”

  • http://www.lifeisntbroken.com lifeisntbroken

    I cheated. I started at the bottom and am working my way back up. Loved 1 and 2 so far! Great idea to re-run your top posts!

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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