#SocialLeader: This is How Social Leaders Amplify Their Personal Brand

Branding has long been associated with companies, but with the advent of the social age every individual has a personal brand. Even if you haven’t cultivated your brand, it exists.

The question no longer is how to have a personal brand but instead how to amplify it? How do you guide and cultivate your brand to represent the best part of you and your company.

#SocialLeader chat is primed to answered these questions and a few others on Monday night. Here’s what we will be discussing:

Q1: Why is it vital that leaders today (notably us “blue unicorns”) carefully craft their personal brand? #SocialLeader

Q2: Agree or not? Why? “As a leader’s personal brand goes, so goes the corporate brand they represent.” #SocialLeader

Q3: How do you go about defining your personal brand in an authentic way? Where, exactly, do you start? #SocialLeader

Q4: What platforms and tools do you use to amplify your personal brand? What works best for you? #SocialLeader

Q5: How can we use content to stand out from the hoard of leaders establishing their personal brand? #SocialLeader

Q6: Social is a “digital handshake.” Now, how do we ensure new contacts become meaningful relationships? #SocialLeader

Q7: Which social leaders do you admire? Who has established an emulation-worthy personal brand? #SocialLeader

Q8: As #SocialLeader, when people view my personal brand I want them to see ______, ______ and ______.

Please join us for another rebellious discussion Monday night at 8pm ET.

Lauren Kirkpatrick is a graduate of the University of Southern California, where she earned a Masters degree in digital/social media. She serves as the Social Media Manager for Switch & Shift and chat commander for #SocialLeader chat. She is also a social media assistant and blogger for our sister site Youtern. When out of the office, Lauren loves watching her Dodgers, Trojans and San Diego State Aztecs. She is a master DIYer, TV aficionado and expert baker. Follow Lauren on Twitter and connect with her on LinkedIn.

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