market to women

How to Market to Women Using #socialmedia

Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. All peers have influence to some degree, especially when marketing to women so the more you understand and relate to the community the better off the brand. If you market to women. recognize and benefit from the value women place on authenticity. Women are busy with multiple responsibilities so keep your site’s navigation intuitive and simple, and keep your message clear and concise.

The bottom line: Brand marketing (especially to women) in a social media world… it’s about relevance, transparency and authenticity.

Looking to market your brand? Check out the following infographic to help you understand your female audience.

1212_WomenofSocialMedia_v14_p1

 

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Image credit: witchera / 123RF Stock Photo

Infographic Credit

Editor’s note: This article has been repurposed from TedRubin.com, with permission.

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th 2013. Connect with Ted... http://TedRubin.com or @TedRubin In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th.Connect with Ted... http://TedRubin.com or @TedRubin

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