Some Dirty Tricks to Avoid on #Twitter #socialmedia

If you’ve read my twitter follow-back policy, you already know how serious I am about reciprocating when someone follows me. That’s why every morning over coffee, I log into Tweepi.com to make sure I’m following back anyone who has followed me in the previous day. (Well, almost every day. Sometimes I’m rushing off somewhere and […] Read moreRead More»

Why Knowledge is Not Power

  Yes, I said it. Contrary to everything you’ve ever been told, knowledge is not power. The days of information hoarding—of only a few “powerful” people at the top of the outdated organizational pyramid—and holding on to that last bit of data as if nobody else could replicate it, are gone. Long gone. Today, knowledge […] Read moreRead More»

The Psychology Behind Successful Leadership

Dr. Anne Perschel is a leadership and business psychologist. Okay, unusual title, but what does she do? Let’s let her describe it herself: “People are often promoted to leadership roles based on their technical and/or business achievements, but not so much for their understanding of what it takes to lead so others follow – with full […] Read moreRead More»

Using Social to Humanize Marketing #socialmedia

Millennials, considered by many a lost generation, are more than just entitled, lazy slackers riddled with student loan debt and no job prospects. We currently represent over $200 billion in annual buying power.  Just a few years into our careers, the battle for our customer loyalty and future earnings from our generation begins now, and […] Read moreRead More»

Dear Email, Maybe It’s Time We Saw Other People

  Dear Email, It isn’t you, it’s me. No, really. You see, this weekend I successfully unplugged for the first time in… in too long, I admit. When I fired things up Monday morning, well… I realized just how codependent we’ve become. I think it’s time maybe we started seeing other people. This is for […] Read moreRead More»

What Your Social Media Efforts Desperately Lack #socialmedia

In my post this past Thursday, I promised that today I’d show you how my Principles-to-Practices Framework can transform your social media efforts. Ready? The framework goes like this, from highest-level to most basic: Principles guide Strategy, which guide Tactics, which guide Practices. Principles are incredibly important and probably shouldn’t change at all from your […] Read moreRead More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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