online community

What Are the New Rules for Engaging an Online Community?

Marketing and public relations’ role within professional organizations has shifted drastically with the advent of the online community. Now there’s a greater emphasis placed on storytelling. Traditionally, organizations would simply broadcast news, or channel it through the media – observe the reaction, then respond on a flexible timetable. Today, branding isn’t simply about beaming out a message. It’s about building trust with end-users, telling a compelling story and creating two-way social streams of dialogue…. Read More»

privacy

Privacy at Work: Know Your Rights [Infographic]

Many people have come close to giving up on the idea of privacy; social media and digital connectedness have left so many of us vulnerable…. Read More»

#SocialLeader: Digging Into What Employees Want From Leaders. Hint: It’s Social

Why is working for a social CEO so desirable? What exactly do employees want from their leaders? Our focus in tonight’s #SocialLeader is to get to the bottom of that question. We want to hear from our community of blue unicorns about your experiences and why you are or aren’t working for social CEOs…. Read More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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