Business Value of Purpose

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According to research from Imperative and New York University, a mere 28 percent of the workforce is purpose-oriented. That’s a small number and should concern leaders. The research found that purpose-oriented workers are 50 percent more likely to be in formal leadership positions. Additionally, 47 percent of leaders were more likely to promote the good work of their employees. Finally, 64 percent of study participants found greater fulfillment in their work. These outcomes are essential for today’s disengaged workforce. What’s more, these findings point to the business value of purpose.

Purpose in the workplace isn’t some spiritual or “soft” aspect of work life. Instead, it plays a part in turning work into something compelling and raises curiosity in those who believe they have it. Given the meager 28 percent finding, CEO of Imperative, Aaron Hurst, has vowed to help employees find more of it in their work. It’s at the core of what Imperative does. His mission inspired us to invite him to be on the The Rebel Leader.

In this episode of The Rebel Leader, we talk with Aaron about the role of purpose in today’s workplace and in employees’ lives. Here are some of the topics we discuss:

  • Why business purpose is more valuable than passion
  • How to identify your purpose
  • How purpose improves the quality of our lives
  • The link between purpose and competency
  • Why employee engagement is dead and what replaces it

Be sure to check out the entire interview with Aaron. Rebellious leaders aren’t satisfied with the mundane work experience. Inspired employees who go the extra mile to give, or better yet, want to give their best is essential in today’s workplaces that want to be great.

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Want to learn more about business purpose from today’s Rebel Leader?

Read Aaron’s book The Purpose Economy. Connect with Aaron on Twitter.

The Rebel Leader business purpose

Change Leader | Speaker | Writer Co-founder and CEO of ExchangeGain. Passionately explores the space where business & humanity intersect. Promoter of workplace optimism. Believes work can be a source of joy. Top ranked leadership blogger by Huffington Post. The Optimistic Workplace (AMACOM) out 2015

  • SixFlex Training

    Awesome. I saw Arthur Woods (another co-founder) on this several weeks ago. What impressed me was that they’ve built an assessment that a) assumes everyone has a purpose, b) identifies what that purpose likely is, and c) can probably be useful in matching people with work they will find meaningful and communicating with them in terms of that meaning. Exciting stuff.

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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