Building Your Tribe of Influence
“The term starving artist needs to disappear from the English lexicon. It’s time!” – Dino Dogan
Join me in a fascinating, rollicking talk with a CEO who truly gets The Human Side of Business. Dino Dogan is the co-founder and CEO of Triberr, a social network for bloggers and a phenomenal way for we in the creative class to easily and comfortably find a new audience while sharing high-quality content with our own networks online.
With over 60,000 “tribes” (small groups of bloggers) and over 2 million monthly visits, Triberr used to be the best-kept secret on the Internet; it isn’t so secret any more!
Here are just a few gems from today’s show:
- “My mission in life is to give every single blogger the readership and distribution of The New York Times. If the Internet is truly democratized, that will happen.”
- “The Web is like millions and millions of TV stations, and radio stations, and newspapers and magazines. Now that the eyeballs have fragmented across these billions of outlets, how does a brand reach its target audience today? To us the answer is bloggers, trust-builders. But how is that cost-efficient? When you get a relevant blogger with a relevant brand and you get them to write about it, the congruence is magic.”
- “We’re enabling brands to crowdsource marketing, basically.”
That’s just the start of the show. Wait until we start talking about Dino’s other passion, customer experience – or as he puts it, “Insane Loyalty.”
- “Both cults and some of the biggest, most successful brands are using the same insane loyalty.”
- Watch as we walk down a dark, cynical (and really fun!) road, and then reel it back in to return to The Human Side of Business.
Don’t forget to check out yesterday’s episode with Ori Brafman!
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Image credit- robodread / 123RF Stock Photo
Ted Coiné
Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership and Management Expert. This stance at the crossroads of social and leadership put him in a unique perspective to identify the demise of Industrial Age management and the birth of the Social Age. The result, after five years of trend watching, interviewing and intensive research, is his latest book, A World Gone Social: How Companies Must Adapt to Survive, which he co-authored with Mark Babbitt. An inspirational speaker and popular blogger, Ted is a pioneer of the Human Side of Business (#humanbiz) movement. He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns” as they put it in A World Gone Social, in order to bring their companies into the Social Age. Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the change your competitors dread. That is something only a Social Age business leader can accomplish.”