Building Your Tribe of Influence
“The term starving artist needs to disappear from the English lexicon. It’s time!” – Dino Dogan
Join me in a fascinating, rollicking talk with a CEO who truly gets The Human Side of Business. Dino Dogan is the co-founder and CEO of Triberr, a social network for bloggers and a phenomenal way for we in the creative class to easily and comfortably find a new audience while sharing high-quality content with our own networks online.
With over 60,000 “tribes” (small groups of bloggers) and over 2 million monthly visits, Triberr used to be the best-kept secret on the Internet; it isn’t so secret any more!
Here are just a few gems from today’s show:
- “My mission in life is to give every single blogger the readership and distribution of The New York Times. If the Internet is truly democratized, that will happen.”
- “The Web is like millions and millions of TV stations, and radio stations, and newspapers and magazines. Now that the eyeballs have fragmented across these billions of outlets, how does a brand reach its target audience today? To us the answer is bloggers, trust-builders. But how is that cost-efficient? When you get a relevant blogger with a relevant brand and you get them to write about it, the congruence is magic.”
- “We’re enabling brands to crowdsource marketing, basically.”
That’s just the start of the show. Wait until we start talking about Dino’s other passion, customer experience – or as he puts it, “Insane Loyalty.”
- “Both cults and some of the biggest, most successful brands are using the same insane loyalty.”
- Watch as we walk down a dark, cynical (and really fun!) road, and then reel it back in to return to The Human Side of Business.
Don’t forget to check out yesterday’s episode with Ori Brafman!
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Image credit- robodread / 123RF Stock Photo