Building Your Social Empire One Employee at a Time
Social networking has created a disruption in the way business operates. The question now is not whether your company needs to adapt, but how?
In order to have a socially competent enterprise, you must build it.
According to a recent Microsoft survey of global, corporate employees, 68% are using social tools for communicating with colleagues. This means your employees are already tweeting, updating, and posting on a personal level. However, most of them do not fully understand the concept of social networking on an enterprise level.
The idea of internal social training may seem costly. Training your employees includes the cost of both the training, and time taken away from regular job duties. But, creating a socially competent, transparent enterprise — that is truly social at scale — is invaluable.
Where to Start?
Internal social training doesn’t mean a lecture on what they should and should not be doing. If you’re going to invest in your people, don’t skim. Becoming social at scale is a marathon, not a sprint.
1. Think interactive
Let them participate. People don’t learn by being lectured or watching a screen. E-learning provides an excellent training environment for this opportunity. Compared to traditional, instructor-led training, e-learning leads to a 60% faster learning curve.
2. Evaluate them
Ask questions to see if they’re learning. Quiz them. If they don’t pass the test, you know they haven’t learned what is needed to move on.
We naturally benefit from positive reinforcement of any type. In a study of positive feedback vs. constructive criticism in the workplace, 64% of those in the positive reinforcement group improved in performance.
Once you have invested in your company, let them pay you back. Social networks should now be a unified place for employees to connect, communicate, collaborate and voice their thoughts.
If You Build It…
If you provide the means for your employees to understand social networking on a professional level, they will create the social community, share a unified social voice and continually build on the internal infrastructure needed to survive the social evolution.
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