The Science Behind the Effectiveness of Emotional Stories

Do you remember the last time you heard a great speech? Chances are high that it included an emotional story. The best TED speeches for example, the ones that get the longest standing ovations, are consistently those that share their message using emotional stories. The same applies to the corporate world where there is a drumbeat now about selling ideas using good stories that grab the heart and not just the mind. It seems like emotional storytelling gets results…. Read More»

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