What makes trust so difficult to gain and retain?
Why have we lost our trust in business, government, the media?
Even in each other?
Trust is a very simple concept.
Trust is confidence.
Confidence that what we hear or read is the truth.
Confidence in something’s or someone’s character and integrity.
Confidence that some unknown future will turn out the way we’ve been led to believe it will.
But trust don’t come easy.