Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. … Read More»
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics.
However, it’s important to note that battle tactics, as well as business best practices, evolve and change. Upstarts often introduce something new that takes their opponents by surprise. You need to stay alert to survive, because what worked before may not continue be effective.
So what do businesses need to be doing to stay ahead—especially in today’s rapidly-moving competitive environment? Three major things come to mind, and both involve stepping out of the day-to-day and taking an outside perspective:… Read More»
Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re talking to someone. You know how it is when you meet someone at a […] Read more… Read More»
In today’s world, with the average job length of approximately three years, employees will have close to 15 jobs in their career. We hear that there is no such thing as employer/employee loyalty anymore. Let’s face it; no one stays with the same job 30 years and gets a gold watch at retirement. Global […] Read more… Read More»
Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them and allow them to do the same. All the talk I see is about consumer engagement reaching out and creating conversation with […] Read more… Read More»