107 years ago a man would stumble across an idea that would change the course of history. This revelation would come from a simple observation in his vegetable garden. Vilfredo noticed something interesting about his pea pods. He discovered that 80% of his peas came from a mere 20% of his pods. This intrigued […] Read more… Read More»
Your brand is now what your customers say it is. Companies can no longer hide behind big marketing campaigns. Ornate words and “marketing speak” can no longer mask mediocre products. Today’s customer is an educated and empowered consumer. And access to your competition is now only a click, tap or swipe away. Ornate words […] Read more… Read More»
Happy Employees Create Happy Customers I recently completed a quest. I had set out to find 1,001 purple goldfish. Examples of companies that strive to exceed customer expectations via a sticky concept called g.l.u.e (giving little unexpected extras). Signature extras that help win customers and influence word of mouth. Who is more important . . […] Read more… Read More»
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