
In the Information Age We Need Brain-Based Enterprises
Nearly 30 years ago, Fred Moody and Bill Gates recognized that the basis of competitive advantage had fundamentally shifted from the agrarian age to the industrial era to the information superhighway, when it was said that Microsoft’s only factory asset is the human imagination. The corresponding shift is from what I call Brawn Based Industries (BBIs) to Brain-Based Enterprises (BBEs)…. Read More»