5rulesavoid

5 Rules to Avoid a Collaboration Hangover

In a world gone social, an ever increasing number of organizations are chasing the benefits of social collaboration, both inside and outside their own walls. With initiatives such as Google launching its high altitude balloons to wirelessly connect billions of people in remote areas, global collaboration has never been easier and is expected to surge in the next decade.

How to make sure you don’t suffer from a collaboration hangover?… Read More»

howequality

How Equality is Changing the Face of Business

Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution? … Read More»

4 Insights

The Era of Average is Over – 4 Insights How NOT to get Left Behind

In the past 30 years, millions of people have lost their jobs to the rise of computerized automation, technology and robots offering unparalleled efficiency, reliability and performance benefits. Experts state that we are at the crucial tipping point often referred to as the ‘great decoupling’, with economic growth for the first time not followed by a similar increase in job creation. Bold predictions state that a robot journalist could win a Pulitzer within 5 years, that all human work will be fully outsourced to robots by 2045 and that humans can even fall in love with and marry robots by 2050…. Read More»

stop being customer centric

Stop Being A Customer-Centric Organization

Do you know a single company that would dare pretend not to be customer-centric? By closely listening to customers, carefully studying market trends and taking their customer service at heart, companies get out of their way to exceed customer expectations, drive repeat business and boost brand recommendations. However, the effects of being customer-centric typically don’t endure, leading only to merely temporary improvements in their performances…. Read More»

real about real

Getting REAL About Being Real

Being real is especially important to the younger Generation Y, currently representing about one third of the U.S. working population and expecting to take up 75% of the global workforce by 2025. Being digital natives, they expect companies to be open and transparent and to behave in line with their personal values and belief systems. Using REAL as an acronym, I would like to touch upon 4 ways for companies to drive more realness in their workplaces…… Read More»

future creativity connected

The Future of Creativity Is Connected

Back in 1983, David Ogilvy, the famous British advertising executive and ‘father of advertising’, doubted that more than 1 out of 100 advertising campaigns contains a big idea, highlighting the poor state of creativity in advertising. Instead of looking back, let us look forward and ask ourselves what the future holds where creativity is concerned…. Read More»

obsession beats focus

Why Obsession Beats Focus

We are all permeated by the wise words of the great strategist Michael Porter: “The essence of strategy is choosing what NOT to do.” This simple but powerful phrase highlights the essential importance of focus as a condition for business success, Porter making a distinction between three generic strategies to drive sustainable competitive advantage: cost leadership, differentiation and market segmentation…. Read More»

we bigger you

We Is Bigger Than You

You may have witnessed it yourself: living clouds created by thousands of starlings flying together, commonly referred to as ‘murmuration’. The way in which all the birds suddenly change direction or speed as if they were a single entity still remains one of nature’s secrets, with most scientists assuming starlings undertake this unique collective motion in order to reduce predation risk. In a similar way, great organizations are more than just the sum of great individuals: organizational strength, progress and resilience are determined by the extent to which individual employees ‘fly together’ as if they were a single entity working towards a common goal…. Read More»

future business depends curiosity

Why the Future of Your Business Depends on Curiosity

“Curiosity may have killed the cat, but it saved my ass,” Michael J. Fox said. In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world […] Read moreRead More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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