
LA Clippers: A Sterling Case of Hari-Kari at the Top
Call it a hiccup or a long-term slump; large or small, every brand faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatle haircut on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling of an environmental disaster (BP‘s oil spill), or the personal misbehavior of an executive.
As for the misbehavior of a chief executive, Donald Sterling is in a league of his own…. Read More»