Listening isn’t a new concept.
In the 1850s, for example, playwrights, actors and artists in London would frequent a press-clipping agency to see what was being said about them in the news — in essence, “listening” for mentions of themselves.
Fast forward to today and the same remains true about human nature. People want to know what’s being said about them, and the opportunities for brands to leverage these conversations are limitless. … Read More»