why need social media

Why Your Brand Needs Social Listening #socialmedia

Listening isn’t a new concept.

In the 1850s, for example, playwrights, actors and artists in London would frequent a press-clipping agency to see what was being said about them in the news — in essence, “listening” for mentions of themselves.

Fast forward to today and the same remains true about human nature. People want to know what’s being said about them, and the opportunities for brands to leverage these conversations are limitless. … Read More»

social enhance experience

Using Social to Enhance the Customer Experience

My colleague, Eric Marterella, who is as passionate a fan of the Marriott brand as you will find anywhere, gave it to me and even got it signed. The book is great, in the sense that it is both simple and profound and from a man who built a global hotel empire that is, by virtue of its corporate-wide “spirit to serve,” truly social, at scale. As Bill writes, “My dad, J. Willard Marriott, deserves a lot of the credit for creating a culture that empowers our associates to gives 100 percent day in, day out, year in, year out.”

And that culture is still thriving…. Read More»

roi conversations

ROI on Conversations #socialmedia

You’ve seen them many times. Stickers on the cover of people’s laptops. Some proclaim an allegiance to a movement, team or brand. At Sprinklr, we have a few different stickers we’ve made over the course of the years. Expensive? Not particularly, but if we went into the purchase of these stickers with the question of “What’s the ROI going to be?” we never would have bought them. Recently, however, I had an experience that made me glad we did…. Read More»

leveraging social channels

Leveraging Your Social Channels to gain Earned Media #socialmedia

Most people start slowing down in the few days leading up to Christmas. Not my pal, Augie Ray who somehow found the energy to make a significant 2014 prediction. His prediction: Three Reasons the Marketing Department Will Give Up On Earned Media in 2014. He’s partially right, but for the wrong reasons. … Read More»

building social empire

Building Your Social Empire One Employee at a Time​

Social networking has created a disruption in the way business operates. The question now is not whether your company needs to adapt, but how? In order to have a socially competent enterprise, you must build it. According to a recent Microsoft survey of global, corporate employees, 68% are using social tools for communicating with colleagues. […] Read more… Read More»

The Importance of Thinking Beyond Your Social Media Strategy

“What is your social media strategy?” You hear this question more often than enough in the conference rooms of enterprises. Five years after the adoption of Facebook, Twitter, and their social companions, corporations are still trying to pinpoint their social media strategy. That’s the main problem. Integrated marketing is not a new concept. But, when […] Read more… Read More»

Social’s Role in Remaining Relevant in Business

Do you ever wonder how the historians of the age of the CMO will look back on this era? Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’” ‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their […] Read more… Read More»

How to Hire in the Social Era

You see it time and again — the community manager who accidentally tweeted from his personal account at the expense of the business; the viral YouTube video that exposed an employee’s wrongdoing; the marketing idea that went sour quickly after a misunderstood Facebook post. Some social crises are unavoidable. But, it doesn’t matter how these […] Read more… Read More»

4 Lessons From Microsoft’s 1000-Person Social Deployment

Every company faces challenges when it comes to being social — problems like security, coordination, customer service, etc. But, when you’re a global brand, these challenges can grow to epic proportions. And they will do so quickly. Plus, there are a whole host of additional challenges specific to being social at the enterprise level. In a recent webinar […] Read more… Read More»

The Rise (and Fall) of Mega-Corporations

It’s hard to imagine a time when huge, global corporations didn’t exist, but that time wasn’t too long ago. In fact, Richard Adelstein, a professor at Wesleyan University and author of The Rise of Planning in Industrial America, 1864-1914 reminds us in this fantastic HBR podcast that mega-corporations are a relatively new invention. Which companies will […] Read more… Read More»

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