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Posted by on May 2, 2014 in Business, Communication, Culture, Featured, Transparency | 0 comments

Competing Against Ghosts

You’re sitting at the table with two people: your toughest competitor and a prospective client whose business you want badly. As you listen to your competitor make her case, you seethe. You know the client will be better off with your company and your solution. When it’s your moment to speak, you channel all of your belief and evidence into a clear and passionate articulation of why the client should pick you.

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