online marketing

How to turn Online Interactions into Personal Business Relationships

Many business leaders are looking to bring more of the “human touch” to our social media lives and online interactions. Even if your business has amassed a large following on Twitter or LinkedIn, it’s important to figure out how to take the next step of converting these online fans and “friends” into actual personal business relationships. Here are a few ideas for how companies can get more “real-life” relationships (and sales) out of their online activity…. Read More»

Businessman drawing marketing concepts

Why The New Social Marketing Is About Generosity 

Too often in marketing, we talk in terms of “getting:” getting customers to buy, getting people to click, getting people to convert, getting more followers on Twitter, getting bigger market share, etc. But the truth is, in today’s business climate, the best marketers stand out from the competition not by how much they “get,” but by how much they “give.”… Read More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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