Switch & Shift

key to successful culture innovation

The Key to a Successful Culture of Innovation

In order for companies to develop a culture of innovation, the people involved in innovation (from the practitioners to the executives to the broader employee base) must be able to communicate effectively about innovation — and they aren’t.

We recently conducted a survey of our global panel of innovation practitioners about the challenges associated with communicating about innovation in their companies. One topic we explored was the prevalence of companywide definitions for innovation-related terms…. Read More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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