It’s quite simple: being visible helps you achieve your goals.
People prefer to work with people they’re familiar with. That familiarity doesn’t have to be based on impressive and daring feats; it can come from simple exposure. You, your name, and your work need to be visible to your peers, to your boss, to your boss’s boss, to casual observers, to industry experts, to anyone who goes looking for you or your area of expertise on the Internet, etc.
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