Are you a context creator for good?

We all make countless choices in a single day. Some estimate 3000 choices a day. Certainly some choices follow a well-worn, familiar thought pattern and don’t register as a choice. With relentless, constant input from the world, you must quickly determine what needs your attention and what can pass. It’s a matter of staying sane!

Yet in those microseconds when you choose to spend little to no time on something, you’ll overlook details. And those overlooked details could hold opportunities for good.

One such choice that I believe is often overlooked is how you create context for others.

What do I mean by creating context?

  • It’s a choice to intentionally interact with others so that they have a great experience with you
  • Or feel heard
  • Or feel valued
  • Or made to feel like they’re the only person in the world

Context creators purposely influence the environment or circumstances to let emerge good for others.

The choice to be a context creator may not be automatic for everyone. That doesn’t matter. It’s the choice to be one that matters.

To choose to be a context creator – as a manager, a parent, friend, brother, or whatever role you play – is to choose to make wherever you are better.

I’ve long held the belief that who I’m being should allow others to realize how great they are. It’s my way of reminding me of the importance of being a context creator.


Art by Surian Soosay

Change Leader | Speaker | Writer Co-founder and CEO of ExchangeGain. Passionately explores the space where business & humanity intersect. Promoter of workplace optimism. Believes work can be a source of joy. Top ranked leadership blogger by Huffington Post. The Optimistic Workplace (AMACOM) out 2015

  • Susan Mazza

    “who I’m being should allow others to realize how great they are” – now that is a powerful context to live from! .

  • jody urquhart

    I agree with Susan. This quote struck me. When people are authentic and give from a place of compassion you can really tell.

  • Shawn Murphy

    Hi Jody,
    Thank you for breathing new life into this conversation. We may scoff at the overuse of authenticity, but it’s often because it’s elusive and something we all strive for – though some more than others.

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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