An Essential Role Needed in the Future of Work

Whether you are a start up organization, a non-profit or enterprise business, community managers can contribute to the success of your company in many ways. For instance, a community manager can help with research and development at a lower cost and provide more accurate data than focus groups. They can also decrease the cost and response time for customer support by responding instantaneously on Twitter and reducing the use of call centers. By adding a community manager to the team, employee engagement and employee referrals can increase and save on recruiting costs.

Community managers can also be used in marketing to deepen the relationship your consumers have with your brand. In my experience, I have seen event registrations increase and donations grow as community managers found ways ways to enable ambassadors to help spread the message via word of mouth.

Online connectivity means we increasingly have the ability to reach people near and far without the bounds on location and time. Building and maintaining meaningful relationships with these people, be they employees, customers, prospects or fans will be a core competency of any viable organization. Community managers turn that aspiration into reality.

Online connectivity means we increasingly have the ability to reach people near and far without the bounds on location and time.

I would argue that the community management discipline, not only the community manager role is important to the future of business because those in the CM department are your customer’s number one advocate. This unique position gives them a natural customer-first perspective.

As we move towards more connected workplace environments and away from disabling silos, effective collaboration becomes a new pain point. The solution set involves understanding where the sweet spots are: who to go to for what, what discipline to rely on for which solution, which stakeholders need to be present to ensure that all bases are covered, etc. Your CM dept is a wealth of information — information that no one else in your business has.

Whether it’s a role or discipline, community management is an important part of any type of business. Building relationships, increasing collaboration and creating innovation by understanding the needs of all stakeholders is what community management is all about.
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Image credit: cienpies / 123RF Stock Photo

Editor’s note: This article has been repurposed from Tim’s column on The Huffington Post, with permission.

 

 

I build communities, not networks, through building individual relationships that create movements. Purveyor of Purpose at Be The Change Revolutions | Social Council for #NoKidHungry | Co-Founder of CreatingIs.com

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