4 Lessons From Microsoft’s 1000-Person Social Deployment

Every company faces challenges when it comes to being social — problems like security, coordination, customer service, etc. But, when you’re a global brand, these challenges can grow to epic proportions. And they will do so quickly.

Plus, there are a whole host of additional challenges specific to being social at the enterprise level.

In a recent webinar discussion, Greg Lindsley, Senior Delivery Manager for Online Measurement and Social Media at Microsoft, reveals the problems unique to social enterprises.

Check out the top four lessons you can learn from Microsoft’s 1000-person social deployment.

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Jeremy Epstein

Jeremy Epstein is VP/Marketing at Sprinklr, a cloud-based software that provides Social Relationship Infrastructure to over 300 of the world’s largest, most social brands like Intel, Microsoft, Hearst Digital, and Virgin America. Prior to joining Sprinklr in February 2012, Jeremy was the Founder/CEO of Never Stop Marketing, an international consulting firm which served F50 clients such as Johnson & Johnson and Microsoft. The author of four books, Jeremy served as the lead instructor for Microsoft’s global Digital and Social Marketing training programs. He has spoken in 17 different countries and worked in Frankfurt and Tokyo. Jeremy has a B.A. in History and a double minor in Economics & German from Johns Hopkins University and studied International Relations and Marketing in Germany and Japan.