Candlepower

The Importance of Luminosity in the Customer Experience

Every person, unit, and organization on the planet has a happiness laser. It is the amount of joy-filled light, energy, and attentiveness one concentrates on another. And, organizations whose happiness laser registers a high candlepower have a much greater emotional connection with the recipients of that light. “Candlepower” is largely an obsolete term but is still sometimes used to describe the luminous intensity of high-powered flashlights and spotlights. So, if the candlepower of customer experience was unbundled like the colors of the rainbow, what might it contain?… Read More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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