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Inside the Social Success of Pitney Bowes with @BartCas

Having worked at organizations like PepsiCo, MasterCard, and Proctor and Gamble, Bart Casabona is no stranger to social media marketing. And now, he’s helped launch a hugely successful employee advocacy program at Pitney Bowes! As the Director, Social Media, Bart develops and implements strategic social media programs and campaigns across Pitney Bowes’ global organization. “One of the […] Read moreRead More»

Making Time for Social Leadership

Social Leadership: Who the Hell Has Time for That?

More and more executives and managers, as they start to embrace social leadership, are seeing the value in unlearning much of what they knew about leading others. They are willing to change. They are willing to replace delegation with inspiration.

But at some point, almost every one of them find themselves asking some version of this question: “Social Leadership? Who the hell has time for that?!?”… Read More»

Core Elements of Social Leadership

Discovering the Core Elements of Social Leadership

There is no doubt: social leadership is still evolving. Every day, we learn more about how to inspire those we lead, and what to expect from those we follow.

Specifically, we’re learning which skills and traits today’s best leaders consistently demonstrate; which Social Age skills we must learn; and for many, learning which Industrial Age traits we must unlearn…… Read More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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