Social’s Role in Remaining Relevant in Business

Do you ever wonder how the historians of the age of the CMO will look back on this era? Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’” ‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their […] Read moreRead More»

How Corporate Idolatry Negates A Rich Life

I can’t tell you how many people told me to drop corporate idolatry from my book title. “People don’t want to hear about religion at work.” Or “Idolatry is a mortal sin, and I’m offended that you associate my hard work with idolatry.” The most common objection is this: “Idola-what? I can’t pronounce it.” As […] Read moreRead More»

What Top Talent Really Wants

  Today I’d like to share a post that you could say is the genesis of ExchangeGain: the guest-post I wrote for Shawn’s previous blog, “How to Build a Talent Magnet.” Before guesting with him, Shawn and I were certainly in the mutual-admiration society, but we didn’t know each other all that well […] Read moreRead More»

A Canadian Tribute to the US Thanksgiving

Two years ago, I came out of retirement to take a temporary assignment in southern California. This meant moving to Ventura from British Columbia for the better part of a year. I happened to be there for the fourth Thursday of November. Thanksgiving in America is a much bigger deal than it is above the 49th parallel. […] Read moreRead More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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