Social’s Role in Remaining Relevant in Business
Do you ever wonder how the historians of the age of the CMO will look back on this era? Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’” ‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their […] Read more… Read More»