Don’t Write for Applause #socialsaturday

Wordsmithing is “Art”. We could stipulate that this statement is moot. We could stipulate that, like a painting or a sculpture, writing is art. We could also stipulate that while some of us don’t ‘know’ art, we can probably recognize quality. But what comprises quality? That, I surmise, is in the eye of the reader. […] Read moreRead More»

Is Expertise the Problem?

We’re all trained to seek the status of expert. In business and in our hobbies and personal pursuits, we strive to gather the knowledge and skills needed to be dubbed a pro. When we reach the status of expert, we enjoy sharing our lessons and insights with all who need them. We mentor the next […] Read moreRead More»

How 14 Leading Brands Are Doing More Social Engagement with Less

Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation; equally world-class responsiveness is part of the brand promise. The problem was Omaha Steaks had no way to measure customer […] Read moreRead More»

Transforming Culture to Maximize the Human Infrastructure

“Those companies that don’t change, this is a warning: those companies are dinosaurs.” So says today’s guest, Frank Wander, author of Transforming IT Culture and himself a multiply-successful Fortune 250 CIO before becoming the CEO of the IT Excellence Institute. As I told Frank in our interview, I really wish he’d just named his book […] Read moreRead More»

  • There’s a more human way to do business.

    In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.

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